AL EC hose range
Trelleborg
We collaborated with Trelleborg to create a 3D animation showcasing their innovative ALEC range of hoses designed for transporting food and chemical products. The video highlights the key features and applications of these specialised hoses, emphasising their safety, efficiency, and versatility in various industrial settings.
The brief
Trelleborg presented us with an exciting challenge: to showcase their ALEC range of hoses in a way that resonates with their customers' real-world needs. These aren't just any hoses - they're designed to handle tough jobs in food processing and chemical industries. Our task was to bring these solutions to life, showing how Trelleborg's hoses tackle common industry headaches like product contamination, and wear and tear. The goal was to create a 3D animation that not only highlights the technical prowess of Trelleborg's products but also speaks directly to the everyday challenges faced by their customers, all while keeping the content engaging and easy to understand.
Our process
Our approach to this project was all about finding the sweet spot between technical accuracy and visual appeal. We worked closely with Trelleborg's team to understand the nitty-gritty of their products, then put our creative hats on to translate that into eye-catching 3D visuals in a photorealistic way, making sure that our 3D models and their textures are highly detailed and accurate. We explored different angles, lighting, and movements to showcase the hoses in action, always keeping in mind the end goal: to create something that's not just informative, but also engaging, while staying close to the real-world situations that these products are being used in.
R&D & animation process
Credits
Client : Trelleborg
Directed by : AVIDA
Writer : Anastasie Viala
3D modelling & animation : Wolf Berger