Commitments to the Planet
Michelin
No doubt our most ambitious live action project to date, Michelin entrusted us with the creation of a branded video promoting their commitments to the planet.
The brief
Michelin came to us with an exciting challenge: create a corporate film that would showcase their green initiatives in a fresh, engaging way. They weren't just looking for a run-of-the-mill promotional video; they wanted something that would really grab viewers and evoke emotion. The goal? To paint an optimistic picture of the future by showcasing how innovation can help us preserve our planet while still enjoying the freedom of movement.
Michelin's vision for the film: they wanted it to be accessible yet bold, inspiring yet down-to-earth. It was our job to weave all these elements into a compelling story that would not only resonate with viewers but also shine a spotlight on Michelin's commitment to a greener future. Talk about a tall order! But we were up for the challenge, and couldn't wait to get our creative gears turning.
Michelin's vision for the film: they wanted it to be accessible yet bold, inspiring yet down-to-earth. It was our job to weave all these elements into a compelling story that would not only resonate with viewers but also shine a spotlight on Michelin's commitment to a greener future. Talk about a tall order! But we were up for the challenge, and couldn't wait to get our creative gears turning.
Our process
We dove in with a blend of high-end production techniques and a clear understanding of Michelin's vision. The production phase is crucial on a project of this scale, so we made sure to dedicate the time and ressources necessary to get off to a smooth start. Above all: assembling a talented team that shares the same vision and dedication for the project.
We rolled up our sleeves and started working on the script, followed by the storyboard. It's like drawing a roadmap for our creative journey - crucial for making sure everyone's on the same page and the project runs as smooth. We handpicked a diverse cast to show how Michelin's sustainability efforts touch all of us. Then, we got to plan out some really nice slow-motion shots : graceful, fluid movements captured on high-speed cameras, a short moment to pause, observe, and appreciate what’s around us. Poetry in motion!
The end result? A story that not only highlights Michelin's commitments but also showcases the power of seamless collaboration. Our team worked in perfect harmony, each member bringing their unique skills to the table. This smooth teamwork led to a beautiful final product that we're all incredibly proud of - a video that effectively communicates Michelin's vision for a more sustainable future in a visually stunning way.
We rolled up our sleeves and started working on the script, followed by the storyboard. It's like drawing a roadmap for our creative journey - crucial for making sure everyone's on the same page and the project runs as smooth. We handpicked a diverse cast to show how Michelin's sustainability efforts touch all of us. Then, we got to plan out some really nice slow-motion shots : graceful, fluid movements captured on high-speed cameras, a short moment to pause, observe, and appreciate what’s around us. Poetry in motion!
The end result? A story that not only highlights Michelin's commitments but also showcases the power of seamless collaboration. Our team worked in perfect harmony, each member bringing their unique skills to the table. This smooth teamwork led to a beautiful final product that we're all incredibly proud of - a video that effectively communicates Michelin's vision for a more sustainable future in a visually stunning way.
Storyboard frames & BTS from the shoot
Credits
Client : Michelin
Production : AVIDA
Directed by : Jérémy Bulté
Director of photography : Adi Bessac & Nicolas Demousseau
Storyboard : Adrien Deggan
Editing : Jérémy Bulté
Sound design & mix : Mix&Mouse
Production : AVIDA
Directed by : Jérémy Bulté
Director of photography : Adi Bessac & Nicolas Demousseau
Storyboard : Adrien Deggan
Editing : Jérémy Bulté
Sound design & mix : Mix&Mouse