Cubiq
Norton
We had the opportunity of creating a 3D animation to bring Norton Cubiq's innovation to life. Our goal was to present its modularity, sleek design, and adaptability in a visually engaging way.
The brief
Norton Cubiq is a modular LED lighting system that offers high-end, flexible lighting solutions. It features universal LED modules that can be arranged in various configurations, making it adaptable for different spaces. Initially developed by Dietal in France, we were tasked with creating a realistic 3D animation that highlights the main features of this product, including it's modular design, smart lighting integration and customisable configurations, in a visually appealing and realistic style.
Our process
Creating the 3D animation for Cubiq was both an exciting and rewarding journey. From the start, we wanted the visual experience to capture the elegance and versatility of the product.
The process presented an enjoyable challenge—marrying technical precision with creative flair. We're proud to have contributed to Norton’s mission with this project, offering a compelling visual experience for their audience.
R&D | 3D modelling process
Credits
Client : Dietal / Norton
Directed by : AVIDA
Creative Direction : Wolf Berger
Industrial product design : i&D
3D modelling & animation : Wolf Berger