Effitires
Michelin
We're delighted to have collaborated with Michelin on showcasing their Effitires service in the form of this motion design piece.
The brief
Michelin Effitires is a comprehensive tire management service, designed for commercial and industrial fleets, aimed at optimising tire performance, improving safety, reducing costs, and minimising downtime. Their team approached us to create a motion design video presenting this new, innovative offer, its key points and benefits to the end client, in a visually clean and elegant style. The goal was to communicate the value of Michelin's full-service tire management program in a visually compelling and easy-to-understand way.
Our process
With a clean design and warm, approachable tone, we aimed to make Michelin’s innovative service feel accessible and trustworthy.
We used a pure, modern design aesthetic that reflects Michelin's innovative approach, incorporating their brand colours and typography to maintain consistency. The pacing was designed to keep the viewer engaged, moving smoothly between problem scenarios and the benefits Effitires provides.
Overall, the video serves as both an educational and promotional tool, driving home the message that Michelin Effitires helps fleets stay on the road longer, safer, and with lower costs. Our creative direction focused on making the complex tire management system easy to digest while showcasing Michelin’s reputation for quality and innovation. It was a rewarding project, and we’re proud to have played a part in telling their story.
We used a pure, modern design aesthetic that reflects Michelin's innovative approach, incorporating their brand colours and typography to maintain consistency. The pacing was designed to keep the viewer engaged, moving smoothly between problem scenarios and the benefits Effitires provides.
Overall, the video serves as both an educational and promotional tool, driving home the message that Michelin Effitires helps fleets stay on the road longer, safer, and with lower costs. Our creative direction focused on making the complex tire management system easy to digest while showcasing Michelin’s reputation for quality and innovation. It was a rewarding project, and we’re proud to have played a part in telling their story.
Design & animation process
Credits
Client : Michelin
Directed by : AVIDA
Writer : Anastasie Viala
Storyboard : Adrien Deggan
Illustrations : Roxane Fabre
2D animation / motion design : Wolf Berger
Directed by : AVIDA
Writer : Anastasie Viala
Storyboard : Adrien Deggan
Illustrations : Roxane Fabre
2D animation / motion design : Wolf Berger