Eqinox
AÏGO
We had the opportunity to create this warm and engaging 2D animation that demonstrates Eqinox, a powerful decision-making tool that helps individuals uncover their strengths and maximise their personal potential.
The brief
Eqinox, developed by AÏGO, is a decision-making tool designed to reveal and maximise individual potential, helping users to identify their personal resources and how they can be applied in various contexts. The client approached us to create a 2D animation presenting the service centred around a dialogue-driven interaction between two characters. The solution and its benefits had to be easy to understand. The goal was not to delve into the use of the tool itself, but to create a believable story which presents its key benefits through a relatable narrative.
Our process
Creating this animation was all about getting to the heart of the client's vision—showing how Eqinox can help individuals tap into their strengths and unlock their full potential. From the start, we worked closely with their team to make sure the message was clear and approachable. We crafted relatable characters and a scenario which aims to capture that "aha" moment when our protagonist realises how AÏGO's tool can help him become unstuck.

We kept the animation simple yet impactful, focusing on the individual journey rather than getting bogged down in technical details. The client wanted something that felt human and light, so we paid attention to those little moments—expressions, interactions, and the everyday challenges we all face. The result? A video that not only highlights the benefits of the tool but also connects with viewers in a personal, relatable way.
Design & animation process
Credits
Client : AÏGO
Directed by : AVIDA
Writer : Christian Lemuet
Storyboard : Adrien Deggan
2D illustrations & character animation : Adrien Gaudin
Compositing & motion design : Wolf Berger